The answer: Choose an exhibition stand supplier that can prove it has relevant experience, enough production capacity, clear pricing, suitable materials, venue knowledge, reliable logistics, and local support. Do not choose from a 3D rendering or headline price alone. Before ordering, confirm what is included, who is responsible for each task, when the stand will be completed, and how defects or delays will be handled.
For a normal custom stand, begin planning about four to six months before the event. A simple portable display may need only eight to twelve weeks, while a double-deck stand, heavy machinery display, or international project may need six to twelve months. These are planning ranges rather than fixed industry rules.
As a practical buying process, you can contact four to six suppliers, ask three or four qualified companies for comparable proposals, and carry out detailed checks on the final two or three. This gives you enough choice without creating too many designs, quotations, and meetings to manage.
Different suppliers offer different services. Some design and manufacture the entire stand. Some supply only modular structures or graphics. Others manage the project but outsource printing, transport, electrical work, or installation. Any of these models can work, but the responsibilities must be clear before you pay a deposit.
Start with three pass-or-fail checks:
- The supplier can meet the organizer, shipping, installation, and handover deadlines.
- The proposed stand can meet the venue, safety, structural, and technical requirements.
- The supplier provides a written scope, itemized quotation, specification, and project schedule.
If a supplier fails one of these checks, a low price or attractive design should not keep it on your shortlist.

Define Exactly What You Need
Do not request a quotation using only the stand size, budget, and several reference images. Suppliers will make different assumptions about materials, graphics, furniture, transport, installation, and venue services. Their prices will not be directly comparable.
Prepare one written brief and send the same version to every supplier.
Include the Main Event Details
- Exhibition name, city, venue, and stand number
- Stand size and number of open sides
- Show, installation, handover, and dismantling dates
- Maximum permitted stand height
- Organizer drawing-submission deadline
- Early-order deadlines for electricity, rigging, internet, and other services
- Target budget and preferred construction type
- Products, screens, furniture, and equipment required
- Storage, meeting, demonstration, and hospitality needs
- Whether the stand will be reused at another event
Ask the organizer for the latest exhibitor manual. General display guidelines can help with planning, but the rules issued for the actual exhibition and venue take priority. IAEE explains that its display guidelines are intended to improve consistency among North American exhibitions, rather than replace the rules of a specific event.[1]
Record the publication date or version number of the exhibitor manual. If the organizer releases a new version, check whether the stand design, service orders, or submitted documents need to change.
Explain What the Stand Must Do
The supplier needs to understand the business purpose, not only the visual style.
A machinery exhibitor may need:
- Loading and lifting access
- Floor-load checks
- Barriers around moving equipment
- Three-phase power or compressed air
- Tool storage and service access
- Space for groups watching a demonstration
A software company may need:
- Several screens and charging points
- Reliable internet and offline demo files
- Quiet meeting areas
- Standing demonstration counters
- Space for lead scanning
A stand designed for private distributor meetings needs a different layout from one designed to attract many passing visitors. Write the main objective into the brief so the supplier does not use most of the space for decoration.
Prepare a Basic Space Plan
Use the floor area to test whether all required functions can fit. The following example shows one possible starting layout for a 36-square-meter stand. It is not a fixed industry formula.
| Area | Example Space | Share of Total Area |
|---|---|---|
| Product display and reception | 14 m² | 39% |
| Meeting or demonstration area | 9 m² | 25% |
| Main visitor movement | 8 m² | 22% |
| Storage and staff support | 5 m² | 14% |
A machinery stand may need more product and safety space. A stand focused on meetings may need a larger enclosed room. The purpose of this calculation is to find space problems before the supplier spends time producing detailed renderings.
As an early planning allowance, storage and back-of-house functions may take about 8% to 15% of the stand area. A 50-square-meter stand would therefore reserve roughly 4 to 7.5 square meters before shelves, refrigerators, waste bins, and staff belongings are added.
A four-person meeting area usually needs more than the table footprint. As a practical example, allow approximately 6 to 8 square meters for a table, four chairs, and basic movement. Add more space when staff must pass behind the chairs, serve drinks, or use a screen.
List All Client-Supplied Items
Provide the supplier with the size, weight, power use, connection type, arrival date, and installation method for machines, samples, computers, screens, refrigerators, coffee machines, and other equipment.
A product may fit on the floor plan but still be too large to pass through a storage-room door. A heavy machine may require floor support or lifting equipment. Several screens, lightboxes, and appliances may also need more electrical capacity than expected.
Separate Supplier and Client Responsibilities
Do not rely on the word “turnkey.” Ask the supplier to state whether it will provide, coordinate, or exclude each service.
| Task | Responsible Party | Deadline | Required Proof |
|---|---|---|---|
| Final layout | Supplier | Agreed date | Approved drawing |
| Product dimensions and weight | Client | Agreed date | Technical sheet |
| Organizer submission | Supplier or client | Organizer deadline | Written approval |
| Graphic artwork | Client | Print deadline | Final production files |
| Electricity order | Supplier or client | Service deadline | Order confirmation |
| Transport and delivery | Supplier or freight company | Agreed date | Booking confirmation |
| Installation | Supplier or local installer | Handover deadline | Signed checklist |
Some services, including rigging, electricity, internet, water, material handling, or forklift use, may have to be ordered from an approved venue contractor. The stand supplier may coordinate these services without providing them directly.
Define the Budget Boundary
State whether the target budget covers only the physical stand or the complete installed project.
Ask whether the quotation includes:
- Design and technical drawings
- Structure and graphics
- Flooring, lighting, and furniture
- Screens and audiovisual equipment
- Packing and transport
- Installation and dismantling
- Venue electricity and rigging
- Material handling and empty-crate storage
- Taxes, duties, and customs fees
- Storage after the event
Separate requirements into three groups:
- Must-have: required for safety, compliance, or the main business purpose
- Preferred: useful but adjustable if the budget is tight
- Optional: removable without stopping the stand from working
This allows cost reductions to come from optional decoration rather than necessary power, storage, safety, or product support.
Check Relevant Experience and Current Capacity
A supplier may have many years of experience but little experience with your type of project. Ask for recent examples that match the risks you actually face.
Look for the Right Kind of Experience
Useful similarities include:
- Comparable stand size
- Similar construction system
- The same venue or country
- Heavy products or machinery
- Rigging or tall structures
- Short installation periods
- International transport
- Repeated use at several events
A supplier of small portable backdrops may not be suitable for a double-deck stand. A large custom builder may also be unnecessarily expensive for a simple modular project.
For a reusable roadshow, experience with packing, storage, reconfiguration, and repeated installation may be more important than experience in the same industry. A modular aluminum exhibition booth, for example, should be checked for frame strength, connection method, part numbering, graphic replacement, and packing volume.
Ask for Evidence, Not Only Finished Photos
Request:
- 3D designs
- Dimensioned drawings
- Workshop photographs
- Trial-assembly photographs
- Packing photographs
- Installation photographs
- Completed stand photographs
Ask what the supplier actually completed. A company may show a stand that it designed but did not manufacture, or one that another contractor installed.
Useful questions include:
- Which parts did your company produce?
- Which parts were subcontracted?
- Who managed the installation?
- Was the stand handed over on time?
- Did the final cost match the approved quotation and changes?
- What problem occurred during the project?
- How was the problem corrected?
A supplier that explains a real problem and its solution is often more credible than one claiming that every project has been perfect.
Check Current Workload
A strong portfolio does not prove that the company has enough staff and production space for your event.
Ask:
- How many stands are being delivered during the same week?
- Who will manage your project?
- How many other projects will that person manage?
- Who is the backup project manager?
- Has the installation supervisor been selected?
- Are long-lead materials already available?
- Is there a backup installation team?
For a high-value project, ask the supplier to confirm the project manager and installation supervisor before the contract is signed rather than assigning them shortly before installation.
Check References and Company Details
For an expensive or technically difficult project, contact at least two recent clients. Projects completed within the last one or two years are more useful because staff, workshops, subcontractors, and management processes can change.
Ask whether the supplier:
- Met the handover deadline
- Matched the approved design
- Explained extra charges before carrying out the work
- Communicated clearly
- Corrected site problems quickly
- Completed dismantling and storage properly
Check that the company on the quotation, contract, invoice, insurance certificate, and payment account is the same company, or that any difference is explained in writing.
ISO 9001 certification can show that a company has a quality-management system, but it does not prove that a specific stand has been designed or manufactured correctly. ISO describes ISO 9001 as a framework for consistent processes and continual improvement. Project drawings, samples, inspections, and acceptance checks are still required.[2]
Review the Layout in Real Use
Do not approve a layout based only on an empty rendering. Test how the stand will work when visitors, staff, products, and furniture are all in place.
Simulate a Busy Period
Check what happens when:
- Several visitors arrive together
- A product demonstration attracts a group
- A meeting room is occupied
- Staff need access to storage
- A visitor stops to watch a screen
- A queue forms at a registration or gift point
- Brochures or drinks need to be restocked
The layout should allow these activities without blocking the entrance, interrupting meetings, or forcing staff through crowded visitor areas.
Check Entrances and Walking Routes
Review the design from the direction visitors will actually approach. A stand may look open in a front view but feel closed from the main aisle.
Avoid placing large counters, display cases, or products directly across the entrance. Leave room around popular screens and demonstrations because visitors will stop there rather than keep walking.
As an internal layout starting point, a main path of approximately 1 to 1.2 meters may be easier for normal two-way movement than a very narrow passage. This is not a legal accessibility minimum. The final dimensions must follow the venue and local accessibility requirements.
For projects in the United States, OSHA requires walking-working surfaces used by employees to support their intended loads and remain free of hazards. It also requires safe access and exit routes.[3] Other countries have their own workplace and venue rules.
Check Accessibility
Visitors with reduced mobility should be able to enter and use the main customer areas. Review platforms, ramps, floor edges, doors, counters, meeting spaces, and cable covers.
For U.S. events, the applicable ADA requirements and organizer rules should be checked. The ADA Standards describe an accessible route as a continuous and unobstructed path connecting accessible spaces and elements.[4]
Do not add a raised platform unless it has a clear purpose, such as hiding cables or leveling the floor. A platform also adds ramp, edge, transport, and installation requirements.
Size Meeting and Storage Areas Properly
A four-person meeting table needs space for the table, chairs, seated visitors, and people moving behind them. If discussions involve prices or contracts, an open table beside the aisle may not provide enough privacy.
List everything that must be stored:
- Staff coats and bags
- Brochures and samples
- Tools and spare parts
- Food, water, and appliances
- Cleaning materials
- Packaging and waste bins
Check the storage-room door and shelf layout. A room may look large enough until a refrigerator, shelving, waste bin, and staff belongings are added.
Check Screens and Digital Content
Confirm the screen size, mounting height, viewing distance, resolution, media player, cables, power, and internet requirements.
A large screen may work for group presentations, while a smaller display may be better for one-to-one demonstrations. Milin’s LED screen solutions show the type of display equipment that may need separate power, mounting, content, and technical-support planning.
Keep at least three copies of important digital content:
- One copy on the main playback device
- One copy on a separate USB drive or backup device
- One secure online copy accessible to the project team
Test whether videos restart automatically after a power interruption. Important demonstrations should also have an offline mode because venue internet may be slow or unstable.
Keep Graphics Easy to Read
The main graphics should quickly answer three questions:
- Who is the company?
- What does it provide?
- Why should a visitor stop?
As a simple writing target, keep the main headline to approximately 5 to 12 words. Use one main message in the primary viewing area and avoid giving more than three messages the same visual importance.
Do not place important text behind counters, products, screens, or furniture. Check the view from the main aisle, secondary aisles, and diagonal approaches.
An overhead hanging banner can improve long-distance visibility, but only after the supplier confirms the permitted size, weight, rigging points, and official contractor rules.
Confirm the Materials and Build Details
Ask the supplier to describe what will actually be manufactured. Words such as “premium,” “standard,” and “high quality” are not useful unless they are supported by a material, size, finish, or product specification.
Choose a Suitable Structure
Common stand systems include:
- Timber or wood-based construction
- Modular aluminum frames
- Rental wall systems
- Tension-fabric frames
- Truss
- Custom metalwork
- Mixed systems
One-off timber construction can create custom shapes and smooth surfaces, but it may need more workshop labor, finishing, transport space, and disposal. Modular aluminum systems are often easier to reuse and reconfigure, although their standard dimensions and connection points affect the design.
A mixed stand may use reusable frames with custom decorative parts. Ask the supplier to state which parts are purchased, rented, reusable, or intended for one event.
Check Structural Requirements
Tall walls, heavy screens, suspended signs, double-deck stands, overhead structures, and large unsupported spans may require engineering calculations or additional organizer approval.
Confirm:
- Who prepares the calculations
- Who signs them where required
- Who submits them
- Who pays for corrections if the original design does not comply
Specify Wall and Floor Finishes
For walls, identify whether the finish is painted, laminated, vinyl-covered, fabric-covered, or printed board.
Request close-up samples or photographs showing:
- Corners and panel joints
- Door frames
- Graphic seams
- Cable openings
- Visible hardware
If brand colors are important, approve a physical sample produced with the final material and print method. The same color can appear different on paint, vinyl, fabric, an illuminated graphic, and a digital screen.
For flooring, confirm the material, finished height, load capacity, cable routes, ramp, edge treatment, cleaning needs, and transition to the venue floor.
Specify Graphics and Lightboxes
Graphic options include adhesive vinyl, rigid panels, silicone-edge graphics, tension fabric, backlit fabric, cut lettering, and illuminated logos.
A tension fabric backdrop can reduce packing volume and visible board joints. A rigid panel may be more suitable where a hard surface or fixed product support is required.
Confirm:
- Visible graphic size
- Artwork size and bleed
- Material and print method
- Seam position
- Print direction
- Installation method
- Replacement method
For a lightbox exhibition booth, ask for a lighting test. Poor LED spacing, insufficient frame depth, or the wrong fabric can produce dark areas, bright spots, or visible LED lines.
Use Practical Lighting Targets
Lighting needs depend on products, hall conditions, wall colors, fixture positions, and camera use. The following values can be used as early design targets rather than guaranteed results:
| Area | Example Planning Target |
|---|---|
| General reception and movement | About 300–500 lux |
| Product display | About 500–1,000 lux |
| Small detailed products or photography | Test above the general display level |
| Screen area | Control glare rather than simply adding more light |
A lighting quotation should list the fixture type, quantity, wattage, beam angle, color temperature, position, and total power demand.
Separate general lighting from product, graphic, meeting-room, storage, and video lighting.
Confirm how drivers and power supplies can be reached after the stand is installed. A failed driver behind a sealed wall may be difficult to replace.
Specify Furniture
Request the model, image, color, dimensions, quantity, and whether each item is rented or purchased. Make sure all furniture shown in the rendering is included in the quotation.
Check seat height, table height, comfort, and stability. Furniture that looks attractive in a rendering may be uncomfortable for a 30-minute distributor meeting.
Check Whether Reuse Is Practical
Do not accept the word “reusable” without details.
Ask:
- Which parts can be used again?
- How many installations are they designed to support?
- Can the layout fit different stand sizes?
- Can the graphics be changed easily?
- Are the components numbered?
- Are spare parts available?
- How much storage space is needed?
- What repair or cleaning is required?
- What is the packed size and weight?
An interchangeable SEG display system separates the reusable frame from the replaceable fabric graphic. This can be useful when the structure stays the same but campaigns or products change.
A part is not financially reusable simply because it can be assembled twice. Include storage, transport, refurbishment, replacement graphics, installation labor, and missing-part risk when comparing long-term cost.
When reviewing a supplier’s reuse claims, treat results from a project such as this global reusable display case as a project-specific example rather than a result every exhibitor will achieve.
Compare the Total Project Cost
Do not compare only the final number at the bottom of each quotation. One supplier may include installation and transport while another excludes them.
Request an Itemized Quotation
| Cost Area | What to Confirm |
|---|---|
| Design | Concepts, revisions, floor plans, and technical drawings |
| Structure | Frames, walls, doors, storage, ceilings, and hardware |
| Graphics | Material, printing, finishing, and installation |
| Flooring | Surface, platform, ramp, and edge treatment |
| Lighting | Fixtures, wiring, drivers, and installation |
| Furniture | Models, quantities, rental period, and transport |
| AV equipment | Screens, mounts, media players, cables, and support |
| Transport | Collection, delivery, return, and waiting charges |
| Installation | Labor, supervision, tools, and working hours |
| Dismantling | Labor, packing, disposal, and inventory |
| Venue services | Electricity, rigging, internet, water, and handling |
| Taxes | VAT, sales tax, duties, and local charges |
Mark each amount as fixed, estimated, based on an allowance, or excluded.
Make the Prices Comparable
Use this calculation:
Comparable project cost = quoted price + required exclusions + mandatory venue charges + transport differences + taxes and duties.
The example below shows why the lowest opening quotation may not be the lowest final cost. The amounts are illustrative rather than market price guidance.
| Cost | Supplier A | Supplier B |
|---|---|---|
| Stand structure | $24,000 | $31,000 |
| Transport | $4,500 | Included |
| Installation | $5,000 | Included |
| Furniture | $2,000 | Included |
| Electricity allowance | $1,500 | $1,500 |
| Material handling | $2,500 | $2,500 |
| Comparable total | $39,500 | $35,000 |
Supplier A appears $7,000 cheaper at first, but becomes $4,500 more expensive after the required services are added.
Keep a Controlled Contingency
For internal budgeting, a simple domestic project may keep a contingency of approximately 5% to 10%. An international or technically complex project may use approximately 10% to 15% because freight, customs, overtime, venue services, and replacement work are harder to predict.
This contingency is not automatic permission for the supplier to spend more. Every extra charge should still require written approval.
Check Possible Extra Charges
Ask what may trigger:
- Overtime or weekend labor
- Venue waiting time
- Late access
- Extra design revisions
- Replacement graphics
- Express shipping
- Customs storage
- Extended equipment rental
The supplier should state the approval dates, working hours, and other assumptions used to calculate the price.
Control Changes and Payments
Every extra charge should be approved in writing. A change order should show the requested change, reason, price, schedule impact, and authorized approver.
For a large custom project, the following is one possible payment structure:
- 40% after contract signing
- 40% after production completion and pre-shipment inspection
- 20% after installation or agreed handover
This is a negotiation example, not a fixed industry rule. Standard products, small rental projects, and suppliers in different countries may use different terms.
Check Venue Rules, Safety, and Insurance
Approval at one venue does not mean the same design will be accepted elsewhere.
Review the Current Rules
Check requirements for:
- Maximum height
- Solid wall length
- Open sides
- Enclosed rooms and ceilings
- Double-deck structures
- Suspended signs
- Fire-rated materials
- Emergency exits
- Ramps and accessibility
- Vehicles, cooking, water, and gases
- Sound and product demonstrations
Possible submission documents include floor plans, elevations, calculations, electrical plans, fire certificates, risk assessments, method statements, and insurance certificates.
Use one final drawing package with a revision number and approval date. The client, workshop, organizer, and installer should all use the same version.
Organizer approval confirms only the submitted design review. It does not prove that the stand has been manufactured correctly. Production inspection and handover checks are still needed.
Calculate the Electrical Load
List the voltage and rated wattage of every screen, lightbox, refrigerator, coffee machine, charger, computer, and demonstration product.
The following example shows how a small project team could prepare an early power estimate:
| Equipment | Quantity | Example Power Each | Example Total |
|---|---|---|---|
| 55-inch screens | 2 | 180 W | 360 W |
| LED lightboxes | 3 | 150 W | 450 W |
| Spotlights | 12 | 20 W | 240 W |
| Refrigerator | 1 | 250 W | 250 W |
| Coffee machine | 1 | 1,500 W | 1,500 W |
| Laptops and chargers | Several | Combined estimate | 300 W |
| Estimated connected load | 3,100 W | ||
| Including 20% planning reserve | 3,720 W |
These equipment values are examples. Use the ratings on the actual products and ask the venue’s approved electrical contractor to confirm the final circuits, distribution, and protection.
A 15% to 25% planning reserve may help cover startup loads, chargers, and small equipment changes. It does not replace an electrical calculation.
Confirm who supplies:
- Main power connection
- Distribution board
- Sockets and extension cables
- Transformers and adapters
- Cable protection
- Testing and inspection
- Emergency isolation
For U.S. projects, OSHA rules state that temporary branch-circuit conductors must not simply be laid on the floor and that flexible cables must be protected from physical damage.[5] The venue’s electrical rules and local electrical code must also be followed.
Check Insurance
Ask for evidence of the required liability insurance and check:
- Insured company name
- Policy dates
- Country or geographic coverage
- Covered activities
- Coverage limit
- Important exclusions
- Subcontractor coverage
Required insurance types and limits differ by event and country. Follow the organizer’s current requirements instead of using one global figure.
Check Sustainability Claims
Do not accept words such as “green” or “eco-friendly” without evidence.
Ask for information about:
- Parts reused after the event
- Expected number of uses
- Replaceable graphics
- Repair options
- Packing and transport volume
- Waste separation
- Recycling or disposal process
UFI identifies packaging, wood, stand materials, food, and paper as common waste streams in exhibitions and recommends preventing waste, improving reuse, and separating materials properly.[6]
ISO 20121:2024 provides a management framework for the social, economic, and environmental effects of events. It applies to different types and sizes of events.[7]
Inspect Quality Before Shipping
Do not wait until installation day to discover missing parts, incorrect graphics, or faulty lighting.
Set Inspection Points
The production schedule should include dates for:
- Material samples
- Structure completion
- Graphics
- Lighting and electrical tests
- Trial assembly
- Final inspection
- Packing
Approve Real Samples
Request physical samples for important paint, laminate, vinyl, fabric, carpet, flooring, acrylic, and illuminated graphics.
Confirm that the sample uses the final material and printing method. A small office print will not accurately show the result of large-format production.
Check Final Artwork
Before printing, confirm:
- Finished size and visible size
- Bleed and safe area
- Resolution and color mode
- Fonts and linked images
- Panel order and seam positions
- Spelling and contact details
- QR codes and URLs
- Language versions
Test every important QR code twice: once from the final exported artwork and again from a printed proof or completed graphic.
Use the Right Level of Trial Assembly
A complete trial build is useful when the stand has unusual shapes, tall structures, heavy products, moving parts, complex lighting, connected graphic panels, or a short installation period.
For simpler projects, a partial assembly and function test may be enough.
At minimum, test:
- Doors and locks
- Counters and storage units
- Lightboxes and illuminated logos
- Screens and media players
- Product mounts
- Moving parts
- Custom metalwork
Use a Measurable Inspection Checklist
| Item | Suggested Check |
|---|---|
| Doors, locks, screens, lightboxes, and product mounts | Test 100% of the items |
| Graphic text, contact details, and QR codes | Check 100% of the final files |
| Lighting fixtures | Switch on every fixture |
| Furniture | Count 100% by model and quantity |
| Packing cases | Match 100% to the packing list |
| Critical spare parts | Count separately and photograph |
| Reusable parts | Number, photograph, and record condition |
Classify Defects
- Critical defects: affect safety, structure, compliance, installation, or essential operation.
- Major defects: seriously affect function, branding, or visible quality.
- Minor defects: have limited visual impact and do not stop safe use.
Critical defects should be corrected before shipping. Major defects need a written repair plan. Minor defects may be repaired on site when the materials, responsible person, and repair time are confirmed.
Plan Packing, Transport, and Customs
A completed stand can still fail if it arrives late, damaged, or without an essential part.
Prepare a Packing List
Every crate or case should have an identification number linked to a packing list.
Check how the supplier will protect:
- Painted surfaces and corners
- Fabric graphics
- Acrylic panels
- Screens and lighting
- Long aluminum profiles
- Small hardware
- Items sensitive to moisture or vibration
List small but essential parts separately, including keys, brackets, graphic clips, remote controls, power supplies, adapters, and special tools.
For a critical item that cannot be replaced locally, consider packing at least one spare. This may include a media player, power supply, connector, graphic clip set, or custom product bracket.
Choose the Shipping Method by Risk
Compare air, sea, road, and courier transport using:
- Shipment size and weight
- Packing volume
- Required arrival date
- Route reliability
- Customs requirements
- Local replacement options
- Financial effect of a delay
Air freight is usually faster but more expensive. Sea freight normally needs more time and is more exposed to sailing schedules, port congestion, transshipment, and missed cut-off dates. Customs delays depend mainly on the goods, documents, importer arrangements, and destination rules, not only on the transport method.
Add a Delivery Buffer
Do not schedule the shipment to arrive on the first installation day.
As an internal planning example:
- A domestic shipment may be positioned locally two to three days before installation.
- A normal cross-border shipment may aim to finish customs clearance seven to fourteen days before installation.
- A heavy-equipment or complex temporary-import project may require a longer buffer.
These are schedule allowances rather than guaranteed transit times. Public holidays, customs inspections, port congestion, missed bookings, and venue delivery rules can require more time.
Confirm Customs Responsibility
Identify:
- Exporter
- Importer
- Importer of record, where required
- Customs broker
- Party paying duties and taxes
- Party responsible for return export
Stand materials, machinery, samples, food, batteries, liquids, and promotional items may need different documents.
An ATA Carnet can allow eligible commercial samples, professional equipment, and exhibition goods to enter participating countries temporarily without normal duties and taxes. It does not cover consumable or disposable items and is not suitable for goods intended for sale.[8]
For qualifying goods entering the United States, a Temporary Importation under Bond may be another option when the goods are not imported for sale.[9]
UK guidance also confirms that an ATA Carnet can be used for eligible exhibition goods that will be returned after temporary export.[10]
Use a customs broker or qualified trade adviser when the shipment is valuable, contains controlled items, or will enter under a temporary import procedure.
Use a Realistic Project Schedule
| Project Type | Practical Planning Range |
|---|---|
| Standard portable or simple rental display | About 8–12 weeks |
| Normal custom or modular stand | About 4–6 months |
| Large, double-deck, heavy-product, or international project | About 6–12 months |
These are planning ranges, not fixed industry rules. Work backward from the organizer approval deadline, printing deadline, shipping cut-off, venue delivery slot, and client handover time.
Define Installation, Support, and Handover
Ask who will be available during installation, organizer inspection, show opening, and dismantling.
Create an Escalation List
Include the names and mobile numbers of:
- Installation supervisor
- Project manager
- Senior supplier contact
- Local repair contact
- Client decision-maker
Do not rely only on a general office email address.
Request an Installation Plan
The plan should show:
- Team size
- Supervisor
- Arrival time
- Work sequence
- Specialist contractors
- Expected completion time
- Inspection and cleaning time
- Client handover time
Confirm whether electricians, riggers, screen technicians, flooring teams, and product installers are part of the main team or separate contractors.
Inspect Before Accepting the Stand
Compare the completed stand with the approved drawings, material specification, furniture list, equipment list, and approved changes.
Check:
- Wall finish and graphic alignment
- Lighting and illuminated logos
- Screens and digital content
- Sockets and chargers
- Furniture quantities
- Doors, locks, and shelves
- Floor edges and ramps
- Product mounts
- Cables and storage
- Cleaning and waste removal
Record each defect with its exact location, photograph, priority, responsible person, and repair deadline.
Prepare Useful Spare Parts
The spare-parts list should match the stand design. It may include:
- Matching paint or vinyl
- Graphic clips
- LED drivers and power supplies
- Media players and remote controls
- Keys, hinges, and shelf supports
- Adapters and extension cables
- Fasteners and basic tools
- Floor-edge material
Carry Out a Daily Check
Before each show day, spend approximately 10 to 15 minutes checking:
- Lights and illuminated graphics
- Screens and digital content
- Loose components
- Damaged graphics
- Floor edges and cable covers
- Door locks and storage
- Product mounts
- General cleanliness
Small defects are easier to repair before visitors enter the hall.
Plan Dismantling and Storage
Confirm which items will be returned, stored, reused, recycled, discarded, or handed to the client.
After dismantling, request an inventory showing missing parts, damaged parts, repair needs, photographs, and storage location.
Reusable components should not be discarded without written approval.
Read the Contract and Make the Final Choice
The contract should match the final quotation, drawings, material specification, and project schedule.
Check the Contract Documents
The agreement should identify:
- Project scope
- Included and excluded services
- Final price and payment dates
- Approved drawings
- Material and furniture specifications
- Approval and production deadlines
- Change-order rules
- Ownership and rental terms
- Delay and cancellation terms
- Warranty and acceptance process
- Dismantling and storage responsibilities
If two documents conflict, the contract should state which document takes priority.
Confirm Ownership
Paying for the project does not always mean that you own every part.
The stand may contain:
- Purchased structure
- Rented frames
- Purchased graphics
- Rented furniture
- Rented screens and lighting
Request a written ownership list. Also confirm whether you will receive artwork files, technical drawings, packing lists, assembly instructions, and inventory records.
Define What Happens After a Delay
The contract should separate delays caused by the client, supplier, organizer, venue, transport company, customs, or external events.
It should explain:
- When the supplier must report the delay
- What recovery plan is required
- Who pays for express shipping or overtime
- What happens if the stand is incomplete at handover
- Whether payment can be withheld until major defects are corrected
Use Mandatory Checks Before Scoring
Remove a supplier from the shortlist if it cannot meet an essential requirement, such as:
- Installation deadline
- Structural or load requirements
- Required insurance
- Organizer rules
- Local installation support
- Customs requirements
- Clear contract terms
After these checks, score the remaining suppliers using the same method.
| Area | Suggested Weight |
|---|---|
| Relevant experience | 15% |
| Layout and function | 15% |
| Build quality | 15% |
| Price clarity | 15% |
| Compliance | 10% |
| Project management | 10% |
| Logistics | 10% |
| On-site support | 5% |
| Reuse plan | 3% |
| Contract terms | 2% |
Adjust the weights to suit the project. A machinery stand may need more weight for structure and logistics. A roadshow may need more weight for reuse, packing, and installation speed.
Score each category from 1 to 5:
- 1: requirement not met or no useful evidence
- 2: partly met with important gaps
- 3: basic requirement met with acceptable evidence
- 4: requirement met well with relevant evidence
- 5: requirement exceeded with strong evidence and a clear risk-control plan
Keep at least one written piece of evidence for every score, such as a drawing, quotation, schedule, reference, certificate, photograph, or logistics plan.
Watch for Warning Signs
- The quotation has no itemized scope.
- The supplier provides only renderings and no production evidence.
- Materials are described only as “standard” or “premium.”
- The supplier promises venue approval before reading the manual.
- Furniture shown in the design is excluded from the price.
- No project manager or installation supervisor is named.
- Subcontracting arrangements are unclear.
- The supplier has no inspection or repair process.
- The payment account does not match the contract company.
- Important verbal promises are not added to the contract.
Conclusion
Choose the supplier only after it passes three checks: it can meet the handover date, follow the venue rules, and provide a complete written scope. Start a normal custom project about four to six months before the event and allow six to twelve months for heavy machinery, double decks, or complex international shipping. Compare the full project cost, not only the structure price, and keep a 5%–15% internal contingency based on project risk. Before final payment, check 100% of the graphics, lights, screens, furniture, packing cases, and critical parts. Clear deadlines, responsibilities, and written evidence reduce late delivery, missing items, and unapproved costs.
To discuss stand size, materials, graphics, reuse, or shipping requirements, submit the event details through the Milin Displays contact page.